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Area 51

Iconic Seattle Furniture Store Website Redesign

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Area 51

Area 51 was an iconic mid-century modern furniture store on Capitol Hill that recently closed. Area 51 was known for their eccentric owners, exceptional and rare furniture, and a a very basic website.

Project Background

This project was an individual one-week lean UX sprint to redesign the Area 51 website user experience and user interface.

Experience Gained

During this project I gained experience in researching a client that I had no personal access to, discovering user demographics to track down and interview users, auditing an existing website, performing a real-world competative analysis, analyzing convergent and divergent user behaviors, constructing personas from user research and demographic data, card sorting for information architecture, building out a site map, wireframing, building an interactive prototype and usability testing.

Research Methods
Social Media Reviews
Literature Reviews
Competitive Analysis
User Interviews
Affinity Diagrams
Pattern Analysis